Facebook for Business – Worth Our Time?
Using social media seems like a great way to improve your business. After all, reaching a huge number of people quickly and easily is something everyone wants, right? And Facebook is certainly a good option for that, with its huge user base. But is it all worth our time?
According to a recent study, there are almost 2 billion monthly active Facebook users, and you don’t need to be an expert to figure out that’s a lot. More specifically, a lot of potential clients for you. But let’s take a look at some of the advantages and disadvantages of using Facebook for business, and see what works best for you.
The wickedly awesome, super cool facts (good)
First of all, starting a Facebook page is simple, and most importantly – it’s free. You don’t have to worry about the same things you would when creating a dedicated website. You can pay to have your page promoted in the form of an ad, and while doing so, you can choose which demographic groups you want to address. All of the targeting is already handled by Facebook, you just have to select what you want.
Another positive thing about using Facebook for business is that you can easily tell how your page is doing. Namely, you can see how many people like it, and how many are subscribed to it. Once a user likes your page, it will then appear on their friends’ newsfeeds as well, so it can potentially bring even more clients to your business. This snowball effect is certainly one of the biggest allures of using Facebook for business.
The variety of media you can use on a Facebook page is another advantage. You can post videos, infographics, images, or simply text – whatever works best for you and your business. This level of customization means that the visitors to your Facebook page won’t be tire and will increase engagement.
The meh facts (bad)
As they say, there are two sides to every coin, so using Facebook might not always be such a good idea. There are some disadvantages to using this approach, and one of them is interacting with Facebook users who don’t like or comment. If people don’t actually subscribe to your page, they won’t be able to receive any notifications or news from your page. What’s more, they can choose to unfollow or unsubscribe from posts, so you won’t always be reaching your audience in the most efficient way.
Spam is also something you need to watch out for. You might occasionally get spam links and irrelevant comments, and that can discourage actual visitors to leave comments and interact with your page.
Using Facebook for business might be easy in terms of creating a profile and managing it, but you’re still subject to various changes of rules and policies on Facebook. If you make a small mistake (either on purpose or accidentally), your page could easily get deleted.
So, is it a smart idea to use Facebook for business? It depends. It seems so since a majority of companies are doing exactly that. But think of it as more of an addition to your online presence, instead of relying solely on it, and your business will improve in no time.